This multi-part project challenged me to design a variety of graphics for Charlotte FC, including ticket sales ads, a fan engagement wallpaper, and a player signing announcement. Before diving in, I spent time researching their website and social media channels to understand the tone and feel of their brand. I aimed to keep my work consistent with their existing style while adding my own creative twists.
Part I:
I developed a full set of digital and social ads promoting Charlotte FC’s match against New York City FC. The creative emphasized the message “Defend the Fortress,” and included all key game details, team logos, and strong calls to action.
Part II:
The Wallpaper Wednesday design gave me room to experiment and express the energy of the team. I created a mobile wallpaper that balanced creativity with brand elements like the logo and color palette.
Part III:
To announce a hypothetical player signing, I created a set of social graphics welcoming Jack Grealish to the team. These highlighted essential player info and incorporated Charlotte FC’s branding and sponsor assets in a bold, engaging layout.
