During my internship with the Green Bay Packers, I created graphics for social media (Packers Everywhere), digital ads, print materials, and in-stadium signage. I worked on campaigns like sweepstakes promotions, logo creation, and game day activations, while collaborating across departments to ensure everything aligned with the team’s brand. This experience sharpened my ability to design quickly and effectively in a fast-paced sports environment.
PACKERS EVERYWHERE
Web Tile
Instagram Stories
Instagram Portrait
Twitter/Facebook Banner
I designed Instagram Stories backgrounds for the Packers Everywhere account to elevate the fan experience during away game pep rallies. Each background was tailored to cities like Nashville, Seattle, and Chicago, blending local themes with the Packers brand. I also created season-long backgrounds for consistent use, all formatted with a centered square for easy fan interaction. This was probably my favorite project, as I had a lot of creative freedom to explore and make each design unique.
LAMBEAU FIELD TOUR
SOCIAL MEDIA
WEB ADS
TV SCREENS AND MARQUEE
HISPANIC HERITAGE MONTH LOGOTYPE
While working on this project, I conducted research on the Latino community. Although I am from Brazil and part of the community, I wanted to explore the design styles of other Latin American countries. What I found were vibrant, fun, and organic typography choices, along with a rich use of colors. I decided to embrace this playful style while still staying true to the Packers brand (green and yellow). To the left is the final logo that was chosen, and below are some other options I developed.
Titletown
Community outreach
To the left is a concept I created for our Community Outreach department, which gives away calendars each year. While we didn't need to follow the theme of the year, I chose to take a different approach. I wanted to incorporate brighter colors and a more organic design, which I believe better reflects the spirit of the community.
Magazine ad congratulating Julius Peppers on his induction into the College Football Hall of Fame, on behalf of Green Bay Packers Give Back.
MISCELLANEOUS
