PACKERS EVERYWHERE GRAPHICS
Web Tile
Instagram Stories
Instagram Portrait
Twitter/Facebook Banner
Below are Instagram Stories backgrounds for the Packers Everywhere account, enhancing the fan experience during away games. Each season, the Packers Everywhere team travels to various cities to host pep rallies, bringing Packers fans together in support of the team. For each city, including Nashville, Jacksonville, Minneapolis, Los Angeles, Philadelphia, Seattle, and Chicago, I crafted unique, city-themed Instagram Stories backgrounds (with a customized square in the middle for easier use, as requested by them). Additionally, I developed season-long Packers-themed backgrounds to maintain consistent branding throughout the year.
LAMBEAU FIELD TOUR
SOCIAL MEDIA
WEB ADS
TV SCREENS AND MARQUEE
HISPANIC HERITAGE MONTH logotype
While working on this project, I conducted research on the Latino community. Although I am from Brazil and part of the community, I wanted to explore the design styles of other Latin American countries. What I found were vibrant, fun, and organic typography choices, along with a rich use of colors. I decided to embrace this playful style while still staying true to the Packers brand (green and yellow). To the left is the final logo that was chosen, and below are some other options I developed.
Titletown
Community outreach
To the left is a concept I created for our Community Outreach department, which gives away calendars each year. While we didn't need to follow the theme of the year, I chose to take a different approach. I wanted to incorporate brighter colors and a more organic design, which I believe better reflects the spirit of the community.
Magazine ad congratulating Julius Peppers on his induction into the College Football Hall of Fame, on behalf of Green Bay Packers Give Back.