I was tasked with creating a graphic celebrating Ryan Blaney, champion of the 2023 NASCAR Cup Series, with a 24-hour turnaround. The project included four formats: a Twitter banner, Instagram Story, Instagram post, and a flyer. I was provided with photos, logos, type, and direction to incorporate the “acid rain” design element. I focused on highlighting both the driver and the car, knowing how closely fans associate the two. To ensure the design felt cohesive with NASCAR’s brand, I researched their social presence while still applying my own style through a bold, collage-inspired aesthetic. This was a fun creative challenge and one of my favorite pieces to work on.
