As part of the application process for the Associate Graphic Designer position with Dallas Cowboys Merchandising, I was tasked with creating a series of promotional graphics across different formats and themes.
Part I:
I designed a 1920x1080 graphic and resized it to 1080x1920 to promote the By Way of Dallas apparel line. Using the provided model photography, I built a campaign that aligned with the Cowboys’ brand and emphasized the headline “LEVEL UP YOUR GAME DAY LOOK,” along with a clear retail callout. I incorporated the Pro Shop Fanatics logo as required.
Part II:
I created a 1920x2400 “Cowboys Win” social graphic using the supplied player photography. The focus was on capturing the energy of a game-day victory with bold, dynamic visuals and the copy “COWBOYS WIN!”
Unfortunately, as I am not a U.S. citizen and currently work under a temporary visa that would require future sponsorship, they were unable to continue with the interview process. Still, I’m very grateful to have been considered for this role and to have had the opportunity to create work for such an iconic brand.